The Story of Max & Mace

Max & Mace is a tribute to the long line of twins in my family — individuals whose lives reflect spirit, connection, and passion. Their names inspired the brand name. It’s a blend of strength and softness, tradition and transformation.

To us, twins represent duality: two sides of the same self. Fragrance does the same. It lets you explore different moods, identities, and moments — shifting between grounded and ethereal, bold and quiet. Each scent is crafted to reflect that same sense of possibility, transformation, and self-expression. Wherever you are, whatever you’re becoming — there’s a fragrance here for each version of you.

About Me.

Why would a journalist become a perfumer?

Before founding Max & Mace, I was a journalist covering breaking news stories daily. I spent years listening to people then telling their stories. Moving through all kinds of human experience - joy and pain. It taught me the beauty of connection — but also made me long for a deeper one with myself.

Over time, I began to feel numb — always observing, never fully present for myself.

Fragrance changed that. It offered me a way to pause, to come back to the body, and appreciate the world around me.

I became a perfumer to share that feeling with others.

I hope each fragrance is a source of joy, grounding, and personal connection — something you carry with you, not just on your skin, but in how you move through the world.

About you.

This Brand Is for You

Max & Mace is rooted in story — but the most important one is yours.

Thank you for being here, for exploring what we’ve created. Your presence means everything.

Fragrance is personal. It’s emotional. It’s a tool to mark memories, reflect identity, and connect with the now. However you choose to use it, we hope it helps you feel more present and more yourself.

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